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INTOTO
Enterprise Product Design
Designing a university community platform to connect, collaborate and engage through shared experiences.
Role
Product Designer
Industry
Education Technology
Company
10324647 Canada Inc.
Focus
Community Design, Design Systems
Project Overview
Intoto is a university-focused community platform designed to help students build meaningful connections through discussions, events, trips, messaging and shared experiences.
Over a two-year engagement, I contributed to the design of more than 300 screens across mobile and web experiences while helping shape product strategy, user journeys and scalable design systems.
The Challenge
Building engagement beyond traditional social platforms.
University communities require more than messaging and content feeds. Students need ways to discover events, participate in discussions, join groups, coordinate trips and build meaningful relationships.
The challenge was creating a cohesive ecosystem that could support multiple interaction models while remaining intuitive and scalable.
Project Ecosystem
Research & Discovery
Understanding student behaviors and motivations.
Research activities included stakeholder discussions, user interviews, feedback analysis and iterative testing to identify opportunities for engagement and community growth.
Key Insights:- Students wanted easier ways to discover activities..
Community interactions felt fragmented.
Event participation required stronger visibility.
Users preferred structured networking opportunities.
Information Architecture
User Flows
Design System
Creating consistency across 300+ screens.
A scalable design system was developed to support rapid feature expansion while maintaining consistency across mobile and web experiences.
Colors & Icons
Typography
Key Features
Community Discussions
Designed discussion experiences that encourage participation, knowledge sharing and meaningful conversations.
Events
Created event discovery and RSVP workflows that help students find and participate in community activities.
Trips
Designed collaborative trip planning experiences supporting coordination and participation.
Messaging
Built communication patterns that support direct and group interactions.
Scale
300+ Screens Designed Over IOS & Andriod
Mobile + Web
Multiple Feature Areas
Outcomes & Reflections
•Created a scalable product foundation.
•Improved discoverability across features.
•Established reusable design patterns.
•Supported community engagement through structured interactions.
Intoto reinforced the importance of designing ecosystems rather than individual screens. Success depended on creating clear relationships between features, maintaining consistency across a growing product and balancing user needs with long-term scalability.
sheikhzaid1997@gmail.com
Available for Product Design, UX Design,
UX Research and freelance collaborations.
Let's Build Something Meaningful
CONTACT