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SWISSCOM
Enterprise Product Design
Designing customer-facing licensing and management experiences for Microsoft's cloud ecosystem.
Role
UI/UX Designer
Company
IOTAP Inc.
Industry
Telecom / Enterprise SaaS
Tools
Figma, Miro, AI-assisted workflows
Project Overview
Swisscom is one of Switzerland's leading telecommunications providers.
Working through IOTAP, I contributed to the design of customer-facing experiences supporting Microsoft licensing, subscription management and account workflows.
Due to confidentiality restrictions, selected screens and workflows have been simplified or redacted.
The Challenge
As the UI/UX Designer my Responsibilities included • UX Research • Workflow Design • Information Architecture • Wireframing • High-Fidelity UI Design • Cross-Functional Collaboration • AI-Assisted Design Exploration
Enterprise licensing platforms often involve complex workflows, large amounts of information and multiple user roles.
The challenge was to simplify customer interactions while maintaining flexibility for account management, subscription handling and licensing operations.
The Process
Research
Understand user workflows and business requirements.
Structure
Improve information architecture and navigation.
Design
Create scalable, reusable interface patterns.
Validate
Review concepts with stakeholders and iterate.
Key Contributions
•Simplified licensing workflows
•Reduced complexity across account management experiences.
•Improved information architecture
•Organized large sets of data into clearer navigation structures.
•Built scalable UI patterns
•Created reusable components supporting consistency and faster implementation.
•Accelerated design exploration
•Used AI-assisted workflows to rapidly test and refine interface concepts.
Representative Screens
Certain details have been modified or removed for confidentiality.
Outcomes & Reflections
•Improved workflow clarity
•Created more intuitive navigation paths for licensing and account management tasks.
•Enhanced consistency
•Applied reusable design patterns across key platform areas.
•Strengthened collaboration
•Worked closely with stakeholders, product teams and engineers to align user needs with business goals.
This project reinforced the importance of simplifying complex enterprise systems through strong information architecture, reusable design systems and continuous stakeholder collaboration.
It also highlighted how AI-assisted workflows can accelerate design exploration while maintaining a user-centered approach.
sheikhzaid1997@gmail.com
Available for Product Design, UX Design,
UX Research and freelance collaborations.
Let's Build Something Meaningful
CONTACT